Once thought a buzzword of the well-off and wealthy, it is now a staple in many households. Reinvention isn’t merely about changing your clothes, hair color, or turning a hobby into a profession. In 2021, it has become a matter of personal economic survival in the wake of the pandemic economy. With the many still out of work or “under-employed,” reinvention takes the form of packaging one’s talents and skills and creating opportunities.
Plan A Isn’t Meant To Benefit You; It’s Meant To Benefit From You
It’s drilled into us from a young age, go to college, get a good job, work that job more than you work at your ambitions, retire, and die. But what happens when Plan A doesn’t work out?
Many people will stick with it regardless. To loosely summarize, companies needed people who could sit for long periods of time and follow instructions during the industrialization age. Then when they needed a more skilled workforce, they pushed college. As people gained more experience, companies needed to entice people to stay, so they developed pensions and retirement and shamed people for leaving good-paying jobs.
Reinvention Allows You To Benefit Directly From Your Expertise
Let’s do some myth-busting first:
- It’s isn’t just for the well-off and wealthy. It’s for anyone whose Plan A isn’t quite what they thought. Because, you know, life happens.
- You have expertise in something. You have learned and now you can teach. Firefighters or police can start home-safety consultation businesses. Hospitality professionals can coach new restaurant and bar owners on how to run a successful business.
- You are not starting from square one or starting over. You’re starting differently.
- Ditching Plan A isn’t failure; it’s choosing.
You can capitalize on your expertise and power your personal economy by:
- Packaging your superpower and attracting your ideal client.
- Delight and thrill clients and turn them into raving fans.
- Manage your business like a B.O.S.S. so that it works for you and not you for it.
Are you ready to get started? Grab my FREE course, Freelance and Side Hustle Quick Start Guide. It will take you through the basics of packaging your expertise, defining your value proposition, attracting your ideal clients, and turning them into raving fans. I also share my biggest mistakes when I started so you can avoid them. Plus, I may have snuck in some cool bonuses.